OVERVIEW
Cartune
Cartune is an online platform that connects car drivers and mechanics remotely. Through Cartune, customers can effortlessly discover and compare the best local mechanics based on star ratings and reviews.
Challenge
Finding trustworthy auto mechanics is a significant challenge. The prices are constantly changing for each client, and unfortunately, some auto mechanics are not even honest. It's difficult to determine which auto mechanic is the best fit for the customer. The goal of our visual identity is to evoke trust and look orderly in the eyes of customers, be easily understandable, and attractive to a wide target audience, all while maintaining a distinctive visual appeal.
Solution
We have crafted a compelling visual identity for Cartune that reflects its unique qualities. We chose the green color to differentiate ourselves from competitors. By combining the wrench with a star shape, we achieve a distinctive and memorable look, symbolizing excellence, ratings, and the auto repair industry. The visual identity reflects Cartune's personality, showcasing order, trustworthiness, and quality, effectively setting us apart from competitors and attracting our targeted customers.
Iconography
Icons repeat the round shapes of the logotype to maintain consistency in the brand identity system. The symbols are designed to work effectively in different sizes and help customers understand the provided services on the web and various other platforms where these icons will be used.
Brand Pattern
The dynamic arrangement of the star shapes gives the brand a distinct and differentiated look in the market. Using the star pattern as a visual element is uncommon in the auto repair Industry, which helps Cartune differentiate itself in the market and catch the eye of customers.
Adaptability
The pattern can be modified in various ways. It can be used in both filled and outline modes, with different colors. It can be applied to merchandise and used in social media design, offering endless possibilities for future visual exploration.
Target Audiences
While Cartune appears youthful because it also targets young adults and has young founders, it is still appealing to an older target audience. We wanted to have a visual language that appeals to various types of people, an identity that looks youthful and vibrant yet high-quality and professional to evoke trust in individuals.
Results
In the end, we have crafted a compelling visual identity for Cartune that reflects its unique qualities, attracts targeted customers, differentiates from competitors, and supports the growth of the startup. Moreover, this visual identity can seamlessly endure through medium pivots and adapt over time to meet the evolving needs of the startup.
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